Mar 14, 2013

Unveiling "WHITE by Ron White" and the New Sherway Gardens Store!

Category : Fashion, Retail | Tags : Ron White, WHITE by Ron White


While we await spring, there’s a new “white” in town – and it’s not snow!  Highly acclaimed footwear designer Ron White is delighted to announce the launch of his newest collection, WHITE by Ron White. Made in Italy and featuring classic styles with gorgeous pops of colour, WHITE by Ron White might just be the best thing about winter this year.

“I am thrilled to be launching my inaugural WHITE Collection which ranges from great sling-backs to classic spectators and from cute T-straps to elegant pumps. I wanted to share my commitment to comfort, quality and style with a broader audience and it was Bonnie Brooks at HBC who encouraged me to explore a diffusion line,” said CEO & Creative Director, Ron White. “I am just ecstatic with the result. My inaugural WHITE Collection is now available at key doors at The Bay across Canada, Lord & Taylor locations across the US, and of course, at my stores in the GTA.”

Ron White’s name has become synonymous with luxury and comfort. The WHITE collection shares many features of Ron’s All Day Heels®, including special attention to cushioning and flexibility and the use of supple materials like nappa glove leather and cashmere suede.  WHITE by Ron White aims to serve the everyday working woman with wardrobe essentials, offering the quality and elegance that customers have come to expect from Ron White, moderately priced from $245-$265.

The WHITE collection, as well as Ron White’s All Day Heels®, Signature and Men’s collections will be now available at Ron's brand new Sherway Gardens store.  Now located beside Tiffany & Co. and opposite Michael Kors, the new store has more than doubled in size and will carry a greater selection of ladies shoes as well Ron’s hugely popular men’s line for the first time.  In addition to Ron White stores, the WHITE Collection can be found at The Bay’s downtown stores in Vancouver, Calgary, Toronto, Ottawa, and Montreal (plus Yorkdale and online). WHITE is also now available at select Lord & Taylor locations across the US and online.


Ron White is the CEO and Creative Director of RON WHITE Shoes. As the designer of his namesake collections and founder of a five-location retail chain, Ron has become famous for fashion shoes that look fabulous and feel wonderful.  In addition to be named International Retailer of the Year by Conde Nast in 2011, Ron’s collections are sold across Canada at The Bay and in leading US retailers including Lord & Taylor and Nordstrom.  With a strong celebrity following, Ron is often called “Canada’s Shoeru” and is a regularly featured fashion expert in both Canadian and international media.  For more information, please visit www.RonWhiteShoes.com. To learn more about Ron White’s charitable initiatives, please visit www.RonWhiteFoundation.com.