Blogs tagged - Fashion

Canada’s Jacket Mavens + Nike Air VaporMax = Spectacular Style

Jul 26, 2017

Smythe, meet Nike and Nike meet Smythe.

 

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Smythe Celebrates Canada’s 150th with Style

Jun 27, 2017

What we love at Deb McCain Communications is that we get the opportunity to share some of our favourite finds.  As Canada’s 150th birthday is just around the corner, we thought it would be great to celebrate with some truly Canadian products.

Smythe designers Andrea Lenczner and Christie Smythe have dressed some of the world’s most loved celebrities, Jessica Biel, Olivia Wilde and Viola Davis, just...

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Ron White Shoes

Apr 15, 2016

He’s dressed some of the world’s most influential and recognizable people.  You might know him as the “#shoeru”, the creator of the All Day Heels Technology, or as Canadian shoe designer extraordinaire Ron White. This Winnipeg boy has shod everyone from Golden Globe nominees, Emmy Award winners, to some of the world’s best dressed. Add a bevy of new retailers and several trips to Italy designing new collections and you’ll see that its been a b...

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Ever New Spring 2016 Collection Preview Event

Feb 24, 2016

Last week on Wednesday February 17, the DMC team organized a private media preview for the Ever New Spring Summer 2016 collections at one of Toronto’s newest hidden gems, The Apartment located just on top of the Rose and Sons Swan restaurant.  The Apartment space was the perfect location and intimate setting for media to preview the Seasons Essentials and Positano Postcards collections from Ever New! Media and influencers were invited to enjoy light finger foo...

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“SEN5ATIONS XXXVII” Event

Jan 29, 2016

     On January 27 2016, we partnered with our sister agency, NATA PR, for the” Spring/Summer 2016 Sen5ations XXXVII” event. From Ron White, Ever New to bluebellgray, selected media were invited to preview their new collections at the Roche Bobois show room located downtown Toronto. 
     Throughout the day we were snapping and tweeting on social! Have a sneak peek at the new collection by some of your favorite lifestyle brands by searching #SENS37!  We...

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RON WHITE CELEBRATES 20TH ANNIVERSARY SHOE DRIVE

Jan 26, 2016

Hey Toronto! If you haven’t already heard, this month marks the 20th anniversary of Ron White’s Annual Shoe Drive. With a mandate to “follow in the footsteps of your favourite celebrity,” over 35,000 pairs of shoes have been collected to date!

We encourage everyone to donate their gently worn shoes and boots for men, women and children at any Ron White Shoes retail location in the GTA between now through January 31st. As a thank you, Ron White Shoes wil...

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Kendall + Kylie at Ever New

Dec 2, 2015

Last month on November 17th 2015, Ever New launched a limited edition collection designed by your favourite Jenner sisters, Kendall and Kylie

To celebrate the launch with the international brand from Australia, the girls flew down under to have lunch with media from around the wo...

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Announcing Our New Partnership

Oct 19, 2015

If you didn’t hear the news last week, we’ve joined forces with NATA PR! We couldn’t be more excited about the merger and feel that it will be a great partnership for both our teams. We share a common vision and values, placing a high importance on innovation, creativity and dedication to our relationships.

With our roots in the Toronto market, partnering with one of Montreal’s m...

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All wrapped up in Smythe Knits for Fall

Oct 2, 2015

Hair gets darker, drinks get a touch of pumpkin spice, days and nights get cooler and we all know that fall is here, the perfect time for warm, stylish knits. Smythe’s contemporary fall collection with nostalgic colours, textures and prints, have something luxurious for this season’s sweater weather enthusiasts. Handmade Bolivian, alpaca wool sweaters interpreted in modern silhouettes - pure perfection.

Smythe has fused their signa...

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Tuck Shop Trading Co. does TIFF

Sep 25, 2015

As we say goodbye to summer, Toronto favourite Tuck Shop Trading Co. is gearing us up for the cooler weather.  Making its grand entrance for the season at the Toronto International Film Festival (TIFF) eTalk lounge, Tuck Shop’s City of Neighborhood’s apparel was all the buzz. 

An exclusive spot for A-listers, the eTalk lounge is a place where stars can help themselves to their favourite products and swag. Matt Damon, Tom Hardy and...

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Life is Good Celebrates Canadian Launch at Hotel Ocho

Sep 16, 2015

A month later and DMC is still growing the good in partnership with the brand spreading optimism in Canada, Life is Good. A small town business dream, two brothers designing T-shirts sold on the streets of Boston, has evolved into a multi million-dollar success story.

Life is Good recently launched their collection of men’s and women’s apparel in Canada and there is even more to celebrate with the debut of their aptly named book...

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Australian fashion brand Ever New launches in the Toronto Eaton Centre

Aug 26, 2015

Feminine and sophisticated with hints of blush pink highlighted by brightly lit chandeliers, the Ever New flagship store inside the Toronto Eaton Centre stepped onto the Canadian retail stage with grace and elegance this past Thursday. DMC was thrilled to be along for the ride, rolling out the red carpet to welcome fashion enthusiasts, stylists and eager shoppers.  

Ever New entered the Toronto scene with the debut of their Sahara...

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Ron White lands in Leaside!

May 27, 2015

Canada’s ShoeRu Ron White continues to spread shoe love across the city with his new location in Leaside.  Steps away from the very first Ron White store at Yonge and Eglington, the new location is the designer’s fifth namesake boutique in the GTA.

After more than 20 years in the shoe industry, Ron is the designer and creative director of four distinct collections – The Ron White Collection, Ron White Signature Collection, WHITE Ro...

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Canada's ShoeRu Ron White Launches Spring/Summer '15 Collection in Edmonton and Montreal

May 4, 2015

It’s been a busy spring so far for Ron White! In celebration of his Spring/Summer ’15 collection launch at Holt Renfrew Edmonton and Montreal, Ron made an in-person appearance at each location. In each city, customers and loyalists of the brand spent an afternoon with Canada’s ShoeRu and were treated to personal fittings and autographed soles from the designer himself.

The shoe tour kicked off in Edmonton with four Breakfast Televi...

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Ron White launches exclusive shoe collection at Kleinfeld Hudson's Bay

Apr 2, 2015

Our favourite shoe designer Ron White is now designing shoes for a different type of woman, the bride.  In a exclusive collection for Kleinfeld Hudson’s Bay, Canada’s very own shoeru has designed five inaugural styles (Brooks, Casey, Genie, Jessica and Larissa) all featuring Ron White’s exclusive All Day Heels® technology including NASA created PORON Cushioning. The exclusive collection launched in March and with a home inside the capital of bridal...

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